Resources Library by ANA

Survey research on crime, criminal law and criminal justice in the United States

Since 1965, there has been rapidly expanding utilisation of surveys of the general public for knowledge about crime, law enforcement and criminal justice in the United States. This paper presents some results of an inventory completed in 1972...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Albert D. Biderman

September 1, 1973

Survey research on crime, criminal law and criminal justice in Belgium

In this paper we shall try to give a brief account of the public opinion polls held or planned in Belgium in the realm of criminality, criminal law and criminal justice. We have thought fit to distinguish three headings: 1. public opinion polls which...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: J. Van Houtte

September 1, 1973

Research to aid in establishing the effect of information programs to change social behaviour with special reference to road safety campaigns

This paper examines the problem of using advertising methods such as T.V. commercials to alter behaviour in non-commercial fields, i.e. in public safety programs such as motor car seat belt usage.

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: James Thayer

September 1, 1973

Planning and optimising investment in stores

This paper examines the contribution of market research to the location, development and appraisal of individual stores. More attention is new being devoted to this topic as a result of certain trends in European retailing.

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: M. S. Mons

September 1, 1973

Model study

The study I am reporting on is meant to bridge the gap between the conceptual systematics of export marketing research, as found in textbooks, and concrete marketing analysis. This study was developed purely as a model of instruction, if served no...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Herbert Geiger

Company: Institut für Demoskopie Allensbach GmbH

September 1, 1973

Marketing planning in a Western company of a multinational type

This paper is based on the observation of the way several European Companies operate; these Companies manufacture and market consumer goods and belong to a large international Concern. Their relatively homogeneous operating methods, in spite of the...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: P. Pigenet

September 1, 1973

The discovery of the division of information labour in the technological society by means of secondary analysis

The inventors of the two-step-hypothesis, the Columbia researchers, touched upon a major problem in mass communication: The differentiation of the target groups in terms of individual receptiveness. But they did not answer any of our important...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Jarko Cerha

September 1, 1973

Housing for disabled people

This paper is based upon a study undertaken for the Department of the Environment and was designed to assess the housing needs and preferences of disabled people in terms of design and location of their dwelling. The main subject of this paper is a...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: E. Fernando

September 1, 1973

Marketing planning in a Western company of a multinational type (French)

This paper is based on the observation of the way several European Companies operate; these Companies manufacture and market consumer goods and belong to a large international Concern. Their relatively homogeneous operating methods, in spite of the...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: P. Pigenet

September 1, 1973